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Foodco's got game
This week marked the official launch of Game’s new ‘store-in-a-store’ concept with the opening of Foodco, at their N1 City outlet. After 4 decades of delivering “quality general merchandise and non-perishable groceries for home, business and leisure,” Game has earned a reputation as a quality discount retailer, and Foodco is no exception.

The vision is simple and straightforward, Foodco is a mean, lean one stop grocery brand. No frills, no fuss. After conducting extensive research, across the country, with numerous candidates, the brains behind the new brand came up with their new strategy and it can be summed up in four words, which is also the brand’s philosophy: fresh; fast; easy; value. And that’s exactly what you get. New stock will be delivered daily and Foodco’s private label, which goes by the same name, provides a host of alternative options to your favorite purchases at unbeatable prices.

Now, before anyone starts being cynical and pointing fingers and Walmart, stop. This project was in the pipeline before any foreign investment talks were even a whisper. So, hats off to Tyrone Vieira and Richard Millson who were in large part responsible for driving and launching the new brand. This is big step to take, and it goes without saying that the risk is also sizeable, but sticking to Game’s value driven guarantees, it’s hard to see how this could fail.

In addition to the new grocery brand, Game are also introducing Liquormart, stand-alone stores which will be found outside various Game and Foodco stores. Liquormart will offer an extensive range of alcoholic beverages at discount prices.

The launch only took place a few days ago, but the store has already been open for just over a week and to call it a roaring success would be somewhat of an understatement. A colleague of mine whose mother lives in the area, reported that she had been to the new store intending to do her grocery shopping only to find hordes of shoppers already swarming the new discount outlet!

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