Understanding the 'bottom end'

SHOPTALK

Understanding the 'bottom end'
The 'bottom end' of the South African market has up till now been relatively unknown territory for most retailers and marketers. There seems to be a dire lack of knowledge of this sector, which by sheer weight of numbers, consumes a great deal. Few companies can therefore afford not to understand and come to terms with their consumption behaviour.
Eighty20 has developed a fascinating overview of the low-income market in South Africa, which analyses the most recently published survey data to size the market; in terms of both headcount and annual spend, and explores the buying behaviour of the low-income market. The research also presents fascinating case studies of South African pioneers who have created innovative solutions for the Bottom of the Pyramid in various industries including banking, insurance, telecommunications, FMCG and retailing.

It's bound to be good. Click here to find out more.

Craig Ballantyne
craig@fastmoving.co.za

Please feel free to make comments or raise new issues by emailing the editor
editor@fastmoving.co.za

NEWSBYTES

New soft drinks co sets up shop in SA
A new soft drinks company, Champs Africa, was recently launched to make an existing soft drinks brand, Champs, the first authentic South African soft drink to be marketed and made available throughout Africa. This follows after the company was awarded the exclusive rights for the production, marketing and distribution of the carbonated soft drink Champs in South Africa and the rest of Africa.
Read more.

Massmart share price at a discount
Just three months ago Massmart's share price was flying at R60 before plummeting to just over R47 - a fall of 21%. Since then it has risen to more than R52 which is still 13% down, and still a serious jolt to shareholders.
Read more.

Boschendal stake sold
On Tuesday it was announced that IFA Hotels and Resorts has snapped up a 19.25% interest in the well known Boschendal wine estate in Franschoek for R54m. The property has recently formed part of the intrigue around the late Brett Kebble.
Read more.

PSG buys percentage of KWV
On Monday last week it was announced that South African investment firm PSG Group has agreed to buy 11.3 percent of beverages firm KWV Ltd in a deal worth 137.18 million rand. KWV Limited, the largest exporter of wine and brandy, owns KWV Investments, which has an indirect 29.7 percent stake in wines and spirits maker Distell Group Limited.
Read more.

GLOBAL NEWS

Wal-Mart may close shop in Germany
The world's largest retailer Wal-Mart is considering closing some of its shops in Germany, where some outlets are losing "enormous" sums of money, the company said.
Read more.

Danone shares soar on Kraft speculation
Shares in French dairy giant Danone rose sharply last week after the head of Kraft Foods said the US group might be interested in acquiring companies in France. Analysts said comments by Kraft chief executive Roger Deromedi revived speculation that Danone, in which US soft drink company PepsiCo had been rumoured to be interested, might become a takeover target.
Read more.

FEATURED BRAND

S.A.D S·A·D is SA's leading producer of dried fruit confectionery, ready-to-eat salads, nuts and glace fruit. Over the years, their portfolio has extended to also include well-known spreads and beverages like Marmite, Bovril, St Olivers Coffee and many others. Visit their full brand catalogue pages today! Read more.

BRAND NEW

New! Introducing Rooibos Spreads for the health conscious New Rooibos and Honeybush Spreads is and ideal way for health conscious people to enjoy the wonderful properties of Rooibos in a different form. The spread is ideal as a bread, muffin or pancake accompaniment, but also adds flavour to roasts, soups, stews, curries and much more! With Rooibos Spread it is easy to be a health conscious gourmet cook. Read more.

New! Chill out with new Bar-One Ice Cream Following the astounding success of Rolo Ice Cream, and to bring renewed excitement to the Ice Cream impulse segment during winter, Nestlé Ice Cream is proud to introduce Nestlé Bar-One, a delicious malt ice cream with a caramel centre in a Nestlé choc coating. Read more.

WINE, BEER & SPIRITS

Môreson's Flagship Red and White Shine Môreson, the picturesque Franschhoek riverside wine farm, has recently received international awards for its two flagship wines: their Magia, a Bordeaux-style blend, and Premium Chardonnay. Read more.

Robertson release Viognier 2006 Robertson have released their first Viognier, showing a rich medley of fresh apricot, peach and lemon aromas that follow through to the smooth, slightly oily palate with a lingering aftertaste; a full flavoured wine. Read more.

FEATURED RETAIL SERVICES

Angle Orange Angle Orange is a young, dynamic Point Of Purchase Marketing company specialising in the design and production of merchandising systems and promotional displays. Read more.

Uptown Design MD to address packaging conference Alan Chaitel, Managing Director of Uptown Design, will be speaking at the Packaging Innovation conference in Park Hyatt, Rosebank, on the 25th and 26th of July. The conference will address key topics like Global Packaging's growing impact and explore the impact of re-designing packaging and much more. For more information: Click here.

Display Team Shelf Management System for manufacturers and retailers. Read more .

RETAIL SUPPORT

SAP South African company first Centre of Excellence for global customs management technology solution Black-owned and managed South African information technology group, Tsohle Technology Holdings, has formed a joint venture known as TATIS Africa with Geneva-based customs management specialists, TATIS SA, to resell and implement TATIS solutions in South Africa and the rest of the Africa. Read more.

SFS "Delivers the Goods" with Dovetail's ExpressLink™
Dovetail Business Solutions, specialist application software company and market leader in the design and implementation of logistics software, locally developed FreightWare™, a flexible, user friendly software solution for effective management of product movement in South Africa.
Read more.

Is your in-store retail media legal or illegal?
Over the past year we have regularly discussed the influx of in-store media and the resulting clutter as every manufacturer tries desperately to find a means to highlight their product in-store. This can result in a messy shelf or aisle and often product facings are obstructed and more importantly the shoppers in-store experience can become unpleasant.
Read more.

EVENTS

Stakeholder Reputation Short Course
26 - 27 June - Johannesburg
This 2-day course explores how stakeholder relationships impact on the creation of organisational reputation.
Read more.

Finding the Fortune at the Bottom of the South African Pyramid
12 July 2006 - Parktown
Eighty20 brings you a fascinating overview of the low-income market in South Africa.
Read more.

SOCAP Breakfast Event
14 July 2006 - Fourways Crossing
Brad Arden, Director of TQ² Consulting: Building Team Intelligence at Work talks about "Service is a Team Sport".
Read more.

Annual Franschhoek Bastille Celebrations
15-16 July 2006 - Cape Town
A "great food and great wine" themed festival to be held in Franschhoek.
Read more.

AMASA golf day to raise bursary funds
19 July 2006 - The Wanderers
The Advertising Media Association of South Africa will host its fund raising golf day to raise funds for a Bursary Fund to aid and educate entry level media professionals.
Read more.

Africa's Big Seven 2006
23-25 July 2006 - Midrand
An integrated exhibition platform that showcases food, retail and FMCG products together with the processes to manufacture them.
Read more.

Cleantex Africa 2006
23-25 July 2006 - Midrand
Africa's hygiene, cleaning, maintenance, pest control and facility management services exhibition.
Read more.

The Jo'burg Wine Show
28 - 30 July - Gallagher Estate
A three-day event affording the opportunity to learn, try and buy wines in a relaxed and unassuming setting.
Read more.

Bar Code Basics
8 - 10 August - Durbanville & Germiston
Aimed at the Design, Repro and Print industries to bring them up to date with Retail Bar Code Quality and GS1 Standards, and their impact on consumer packaging.
Read more.

Nedbank Cape Winemakers Guild Auction
17 August 2006 - Camps Bay
Discover the exceptional wines South Africa's leading winemakers will be offering at the 21st Nedbank Cape Winemakers Guild Auction.
Read more.

The 3rd South African Red Bull Box Cart Race
27 August 2006 - Johannesburg
One cart, 4 team members, an operational steering wheel, functional brakes and a hooter…
Read more.

RMB WineX Cape Town
30 August - 1 September 2006 - CTICC
WineX offers a comprehensive showcase of over 1 200 wines per night from more than 200 of the country's top wineries.
Read more.

Good Food & Wine Show
2 - 5 November 2006 - Gallagher Estate
South Africa's largest food, wine and lifestyle celebration.
Read more.

Retail Loss Prevention Africa 2006
27 - 30 November 2006 - Sandton Convention Centre
Focused on delivering expert experience and know how for ensuring you reduce your losses and stock shrinkage.
Read more.

THE FAST MOVING FACT

A single avocado tree can produce up to 400 fruit a year. A healthy tree can continue to grow and produce for hundreds of years.

For Fast Moving Fact submissions, please e-mail editor@fastmoving.co.za