Lagging rival Shoprite, which already has operations in 16 countries across Africa, Pick n Pay’s expansionary ambitions are no less deeply in earnest. Having just offloaded its far more distant attempt at geographical diversification in Australia, the company looks set to consolidate its local stronghold and stake its claim of the continental market.
While Pick n Pay has already established a presence in southern Africa, with stores in Botswana, Namibia, Swaziland and Zimbabwe, it has its telescope trained on African terrain further afield. Mozambique, Angola, Zambia and Mauritius have all been earmarked for penetration, with 120 outlet openings planned for the next two years.
And even further north, the in-the-making Gateway regional shopping complex in Malawi’s capital, Lilongwe, looks set to provide Pick n Pay with its own gateway to multi-directional outreach possibilities. Pick n Pay’s 3500m² store will anchor the centre, paving the entryway for other South African retail and bank brands. The official centre opening is scheduled for October 2011.
The last decade has seen Pick n Pay and Shoprite’s imperial campaigns pursue very different directions at the behest of very different market development strategies. It will be interesting to see the results of the combination of Pick n Pay’s calculatedly mild-mannered cross-border approach and its newly adopted steroid diet.
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