In the modern age technology is an integral part of almost every business. In the retail industry where efficiency is critical retailers have been early adopters of technology, many innovations used in other industries have been developed specifically to address problem areas in the retail supply chain. This is a trend that will no doubt continue and while developments in many of the processes of retail - logistics and point of sale – are slowing there is much activity in the “soft” elements such as marketing and customer interaction.
Recently, the Intel Corporation launched its Connected Store concept in New York. Dubbed by some as ‘the future of retail’, it looks to show off the best of current technology and how it could affect retailers and consumers alike.
Using various Intel processors makes it possible for retailers to integrate several services, monitor statistics with ease and offers the luxury of remote manageability. In addition to this, Intel has also unveiled the Intel AIM Suite, a video analytics technology for anonymous audience measurements, this enables retailers to monitor age, gender and length of attention of each customer in the store. If used properly information will revolutionise customer interaction as we know it. Imagine the possibilities for marketing and advertising teams.
Although widespread adoption and implementation may still be a way off, the point is that it’s coming. Retailers need to embrace the change and invest prudently in technology in order to ensure the long term sustainability of their business. The future of retail really is an exciting place for those with an open mind.
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