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Today marks the first anniversary of the return to European supermarket shelves of aberrational fruit and vegetable shapes. Previously outlawed for failure to comply with standard shape and curvature stipulations, the renewed availability of the fresh produce deviants dispensed with wholly dispensable micro-regulation at an especially fitting time, giving consumers the widest range of choice.

For the last 20 years, European standards debarred from resale the bendy cucumber, the knobbly carrot and the inadequately coated onion. Against the backdrop of a struggling consumer economy, the 27 EU member nations initiated the move to withdraw the legislation in November 2008. But, like the goods in question, the consensus was imperfect.

The ultimate resolution reached effected the removal of the marketing standards of 26 fruits and vegetables, including apricots, Brussels sprouts, spinach, cherries, and plums. By way of compromise with opposed member states, standards were retained for 10 other varieties, including some of the most popular among the wholesome edibles. But, on a practical level, the law has proved as flexible as Mother Nature herself. The application to the suspicious item of the appropriate -‘product intended for processing’ - label effectively renders the restriction null and void.

The nonsensicalness of the wonky fruit ban – revised or no - gives all the more reason to celebrate the defeat of its attempted resurrection earlier this year. Rejected on the grounds that its reinstatement could lead to unnecessary and ill affordable food wastage, the ban’s demise represents one of the gainful casualties of the global recession.


Woolworths introduces yoghurts with an African flavour
Just in time for the arrival of thousands of overseas guests on our shores, Woolworths has launched a range of yoghurts made with traditional African botanicals including baobab, buchu and rooibos. Each of the botanicals has been paired with favourite South African fruits including naartjie and peach.
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