he Black Diamond

The Black Diamond The Unilever Institute of Marketing has done extensive work to equip marketers with the tools to connect with the "emerging black middle class". While it is estimated that only 2 million people fall into this particular sector, it is said to have buying power worth more than R130 billion, and it is this 10% of the black population that accounts for 43% of the total buying power of the black population in South Africa. What is even more astounding is that The Institute expects this sector to grow at a rate of 50% per annum. While economic factors may dampen this growth from time to time, the sector is set to become the country's biggest consumer in just a few short years. It is for this reason that it's vital to properly understand this sector when developing your marketing strategy. To find out more about The Unilever Institute and the valuable resources they provide, visit http://www.unileverinstitute.co.za/ Craig Ballantyne craig@fastmoving.co.za Please feel free to make comments or raise new issues by emailing the editor editor@fastmoving.co.za NEWSBYTES Chinese quota deadline extended The department of trade and industry (DTI) has delayed the implementation of quota restrictions on Chinese clothing and textiles from September 28 until January 1 to give the local industry time to adjust to the restrictions. Read more. Shoprite strike enters 40th day The wage strike at supermarket group Shoprite Checkers entered its 40th day yesterday with no end in sight as yet. According to trade union leader Thoko Mchunu, strikes are set to continue as workers are expected to protest outside stores again from Tuesday. Governmental agencies changing stance on sugar? As welcome as that chocolate bar is when you need an afternoon pick-me-up, recent research published by the United States Food and Drug Administration and seconded by independent nutritionists shows that sugar may be more harmful to your health than previously thought. Read more. SA ranked 4th in wine stakes Tai Collard, MD of Cape-based Wine-of-the-Month Club, has said that South Africa, currently ranked the fourth largest 'new world' wine producer, has seen its exports increase steadily between 2001 and 2005, rising from 177.3 million litres to 281.1 million litres last year. Read more GLOBAL NEWS New bread shortages reported in Zim Stores in Zimbabwe reported a halt to bread deliveries on Monday after the arrest of three food company executives by police acting for trade ministry price inspectors. The executives, one from Harare's biggest private bakery, were accused of hiking prices on bread and dairy goods in defiance of government-controlled pricing. Read more. Wal-Mart among bidders for Makro Malaysia According to unconfirmed reports in the Malaysian press, Wal-Mart Stores is among several foreign and local retailers which have expressed interest in taking over the SHV Makro network in the country. Other major global players who may be interested are understood to include Costco and Metro. Both retailers have no presence in Malaysia as yet. Read more. FEATURED BRAND ADDIS the ADDIS trademark is a tried and trusted family name throughout Southern Africa. The extensive range of products offered covers a wide range of domestic applications from cleaning, brooms, mops and brushes, to plastic ware, kitchen and bathroomware, garden equipment, hardware and the exclusive ADDIS paintware range. Read more. BRAND NEW NEW! Tropika "Eazy" - from the islands maan! This summer you can experience the ultimate in convenient refreshment from Clover Danone Beverages. Our fast-paced life-styles demand convenience in all areas, so the new Tropika "Eazy" range has paved the way for some "smoooth" sailing. Read more. NEW! Feel the gorgeous glow of summer every day! Daily moisturiser with gradual tan has been THE major trend in the international body care market for 2005/2006. To capitalise on this trend, NIVEA body is introducing Summer Beauty, which will offer consumers the double benefit of a Soft Tan Body Lotion PLUS Firming Care. Read more. NEW! Woolies introduces an exciting new colour and skin care range The South African beauty scene will take on a whole new complexion this Spring, when Woolworths introduces completely new, comprehensive ranges of colour cosmetics and skin care products which feature some of the latest technologies available in the world. Read more.			FEATURED CLIENTS S-26 is specially formulated for baby and fortified with iron. ACTIVE CLIENTS Introducing new Brutal Fruit Lavacious Lemon! Introducing the first NIVEA body Lotion FOR MEN New Aquafresh White & Shine - don't just whiten, Shine! JOBS ENDORSED BY FEATURED EVENTS
BRAND ACTIVITY "MILK IT" on World School Milk Day It's World School Milk Day on Wednesday 27 September 2006, and Douglasdale Dairy calls on all schools, teachers and parents to focus on communicating the importance of milk and its benefits to our youth on World School Milk Day. Read more. Sowetan Chef of the Year 2006 competition underway The search for South Africa's most talented and inspiring chef is underway. Launching in the Sowetan on Friday 15 September 2006, entry forms will be in the Sowetan every Wednesday for the duration of the competition. Prizes to the value of R400 000 can be won. Supported by Mageu Number 1, who will be sponsoring a car, Spekko Rice, Kelvinator, Score and AMC Cookware, this is bound to have the South African chefs cooking up a feast. Read more. First Mama Afrika entrepreneurial bakery opens doors The residents of the Ebenezer Care Centre in Ennerdale now wake each morning to the aroma of freshly baked bread. The recent opening of the unique Sizabantu entrepreneurial bakery at the centre is the culmination of months of planning, organisation and construction facilitated by Clover Mama Afrika and the project's partner, Pick 'n Pay. Read more. NBL named Spar's logistics supplier of the year National Brands Limited was recently named the Spar Group's Logistics Supplier of the Year for 2006 at both their North Rand and South Rand distribution centres. Criteria for these awards included on-time delivery, order fill and service. This is the second consecutive year that this award has been given to National Brands Limited. Read more. Miller takes Celebs to the Fairway and the Fairway to the Streets The final round of the Miller Dollar Golf Series drew to an action-packed close in the streets of Newtown recently. Sunday the 3rd of September saw a bevy of celebrities and urban golf enthusiasts gather in Newtown's Mary Fitzgerald Square to tee off in the final round of the Miller Dollar Golf Series where golf has been taken off the fairways and onto the streets. Read more.
WINE, BEER & SPIRITS New classic vintage Pinot Noir from J.C. Le Roux The House of J.C. Le Roux, the first South African cellar to produce a Pinot noir Méthode Cap Classique, has just released this celebrated classic in a new vintage that is sure to add shimmer and sophistication to your summer. Read more. Hunter's Export brings international cider flavour to SA Hunter's has introduced an extra-matured, ultra-dry extension to the range, Hunter's Export. Sporting a black label to underscore its exclusive positioning, it is extra-smooth, darker in colour and with an alcohol content of 6% by volume, stronger than either Hunter's Gold (4.5%) or Hunter's Dry (5.5%). Read more. Laibach wins big! Laibach are proud to announce that their wines were awarded a trophy, two gold medals and three silver medals at The Michelangelo International Wine Awards 2006. The Organic Trophy was awarded to The Ladybird 2004, their organic merlot-led Bordeaux-style blend. Read more. Nederburg shines brighter than ever Nederburg's 2005 Noble Late Harvest, declared the trophy winner for best botrytis (noble late harvest) wine on this year's International Wine & Spirit Competition, is glowing once more, this time winning a Grand d'Or at the 2006 Michelangelo International Wine Awards. Read more. FEATURED RETAIL SERVICES ProScan ProScan is the leader in barcoding, data collection, RFID, wireless networking and mobile technologies in Southern Africa across a broad range of industries, including retail, FMCG, warehousing, transport and logistics, and industrial. Read more. Supply Chain Services Supply Chain Services is a national sales and distribution company in the food, beverage & pharmaceutical industry. Linking Manufacturers to their markets! Read more. Packaging Sainsbury creates modern new look for Nahoon Foam Bath Chet Chemicals recently modernised the look of their extensive foam bath range. Sainsbury Design had the privilege of creating a fresh and new look for the NAHOON RANGE of 7 foam bath variants- across 3 different sizes namely 3 litre promo pack, 2 litre & 1.5 litre. Read more. ComutaNet media platforms launch of new Strepsils packaging To illustrate Strepsils' new packaging and unique medicinal properties, Reckitt Benkiser commissioned ComutaNet to brand the exteriors of highly visible taxis and activate the product at busy transit hubs with ComutaNet Promoters. Read more. RETAIL SUPPORT SAP Business One reaches 10 000 customer mark In the 20 months since the launch of SAP's enterprise resource planning (ERP) solution for small businesses, SAP Business One, more than 10 000 customers world-wide have acquired the software - with the South African SAP Business One market mirroring the global market's rapid growth as 10 new customers sign up every month. Read more. Solve your multi-site security problems using "Remote Video Monitoring" CCTV is often assumed to be an effective method of public area crime prevention. However, research into the impact that public area surveillance systems have on crime prevention is raising question marks and becoming a hotly debated issue. Read more. Your personal Bluetooth advertiser is launched AdCast, a brand new Bluetooth advertising system has been developed locally to empower companies and retailers to take advantage of advertising to Bluetooth enabled mobile phones within range, directly from their PC. As Bluetooth technology is used, thereare no network charges involved. Read more. Wal-Mart continues RFID expansion Wal-Mart Stores, Inc. (NYSE: WMT) will bring another 500 stores and clubs online with its RFID (radio frequency identification) initiative by the end of this fiscal year, bringing the total number of its retail locations using the technology to more than 1 000. The company has more than 3 900 locations in the United States. Read more. EVENTS Gastronomica Knysna 2006 23 September - 1 October - Knysna Includes a professional chocolate and patisserie workshop hosted by American champion pastry chef En-Ming Hsu. Read more. Improving your Supply Chain Seminar 3, 5, 10 October - Durban, Cape Town, Johannesburg The primary objective of improving the performance of the supply chain can only be made possible through collaborative development and implementation of global business standards. Read more. Jozi Cheese & Wine Festival 6 - 8 October 2006 - Helderfontein Estate The Jozi Cheese & Wine Festival will provide a fantastic day 'in the country' for visitors at the beautiful Helderfontein Estate. Read more. Nedbank Cape Winemakers Guild Auction 7 October 2006 - The Lord Charles Hotel, Somerset West A selection of 44 rare and unique wines from some of South Africa's most sought-after wineries. Read more. Robertson Wine on the river Festival 20 - 22 October 2006 - Robertson The Festival will offer visitors a comprehensive showcase of the Valley's wines from 40 wine farms. Read more. RMB WineX Gauteng 24 - 27 October 2006 - Sandton Convention Centre RMB WineX 2006 represents the entire spectrum of Cape wine producers showcasing every wine route in the country. Read more. 2006 CGCSA Conference and Marketplace 31 October - 1 November - Sandton Convention Centre This year's conference theme is focused on market development through brand innovation and strategic collaboration. Read more. Good Food & Wine Show 2 - 5 November 2006 - Gallagher Estate South Africa's largest food, wine and lifestyle celebration. Read more. Jordan Open Day 18 November 2006 - Jordan Winery Following on the success of their first Open Day in 2004, Gary and Kathy Jordan, along with the rest of their team at Jordan Winery in Stellenbosch, will again be hosting this popular event on 18 November 2006. Read more. Retail Loss Prevention Africa 2006 7 - 10 May 2007 - Sandton Convention Centre Focused on delivering expert experience and know how for ensuring you reduce your losses and stock shrinkage. Read more.