A few weeks ago I wrote about the Bottom of the Pyramid and the importance of catering to that sector specifically. Whilst it is true that South Africa’s Bottom of the Pyramid is very large, there is another sector that is growing at an increasing rate and cannot be overlooked, urbanites. An article I recently read dubbed them; Citysumers.
The article defines them as: “The hundreds of millions of experienced and sophisticated urbanites, from San Francisco to Shanghai to São Paulo, who are ever more demanding and more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone, eagerly snapping up a whole host of new urban goods, services, experiences, campaigns and conversations.”
These citysumers present a host of new challenges for retailers. Their loyalty does not lie with a particular brand, but rather they look for brands that “challenge, thrill, titillate, or even shock.” In addition, each city has its own unique citysumers, meaning that a campaign that has swept Cape Town might crash and burn in Johnannesburg or Bloemfontein. City specific marketing is essential. They’re eager for new experiences and not shy to spend a little bit extra to find them.
A recent UNICEF report showed that in 2008 61% of the South African population was urbanized and growing at a rate of 2.1% annually. This is a massive portion of the population, many of whom have considerable disposable income, but not somewhere to spend it.
| ||||||||||||||
26 comments:
Wow that was unusual. I just wrote an really long
comment but after I clicked submit my comment didn't show up. Grrrr... well I'm not
writing all that over again. Regardless, just wanted to
say superb blog!
Also visit my webpage :: Business ideas for entrepreneur
I every time spent my half an hour to read this weblog's articles or reviews daily along with a mug of coffee.
Check out my homepage - seo expert service
Also see my website :: denver seo experts
Your way of telling the whole thing in this paragraph is in fact fastidious, all be
capable of simply know it, Thanks a lot.
My web-site Affiliate Marketing Success
Right away I am going away to do my breakfast, when having my breakfast
coming yet again to read more news.
My web page :: how can i refinance with bad credit
What's up it's me, I am also visiting this web
page daily, this site is in fact pleasant and the visitors are truly
sharing nice thoughts.
my website ... debt loan consolidation
I was more than happy to uncover this great site. I wanted
to thank you for ones time just for this wonderful read!
! I definitely appreciated every bit of it and i also have
you book marked to check out new information on your blog.
Also visit my weblog - private krankenversicherung studententarif
Hi there, I enjoy reading through your article post.
I like to write a little comment to support you.
Feel free to surf to my blog - private krankenversicherung kinder
It's fantastic that you are getting thoughts from this paragraph as well as from our argument made here.
Here is my blog: seo expert in india
Have you ever thought about publishing an ebook or guest authoring on other sites?
I have a blog based upon on the same information you discuss and would really like to have you share
some stories/information. I know my viewers would value your work.
If you are even remotely interested, feel free to send me an
email.
Feel free to surf to my blog :: elite island vacations
Hurrah, that's what I was seeking for, what a stuff! present here at this webpage, thanks admin of this web site.
Look at my web blog ... bestellung ohne schufa
Also see my site :: schnell kredit trotz schufa
I do not even know how I ended up here, but I thought this post was good.
I don't know who you are but certainly you're going to a famous blogger if you are not already ;) Cheers!
My weblog; white hat seo services
Hi! Someone in my Facebook group shared this website with us so I came to look
it over. I'm definitely enjoying the information. I'm bookmarking
and will be tweeting this to my followers! Terrific blog and brilliant design and style.
Look at my web site :: online shop schuhe günstig
You need to be a part of a contest for one of the best websites on the web.
I most certainly will highly recommend this web site!
Also visit my web site; home equity loan questions
Hey there, You have done an excellent job. I will certainly digg it and personally suggest to my
friends. I'm confident they will be benefited from this website.
Check out my page ... mitglieder gesetzliche krankenversicherung
Very descriptive post, I enjoyed that bit.
Will there be a part 2?
Feel free to surf to my web blog - home working opportunities
It is perfect time to make some plans for the future and it's time to be happy. I have read this post and if I could I want to suggest you some interesting things or tips. Perhaps you could write next articles referring to this article. I desire to read even more things about it!
Stop by my site ... san juan islands vacation packages
I blog frequently and I seriously thank you for
your content. This article has really peaked my
interest. I am going to take a note of your website and keep
checking for new information about once per week. I opted in for your RSS feed too.
Feel free to visit my blog - designermöbel outlet online
Also see my site - billig schuhe online bestellen
Heya i'm for the first time here. I came across this board and I find It truly useful & it helped me out much. I hope to give something back and aid others like you helped me.
My site :: student loan consolidator
These are genuinely great ideas in concerning blogging. You have touched some fastidious factors
here. Any way keep up wrinting.
My blog post - Cheap website Hosting
Hi just wanted to give you a quick heads up and let you know a few of
the pictures aren't loading correctly. I'm not sure why but I think its a linking
issue. I've tried it in two different web browsers and both show the same results.
Feel free to visit my homepage :: apply for a student loan online
I want to to thank you for this excellent read!! I absolutely enjoyed every bit of it.
I've got you book-marked to look at new stuff you post…
Also visit my blog post - private krankenversicherung tarifrechner
Hello friends, good piece of writing and pleasant urging commented at this place, I am
in fact enjoying by these.
My page; make money online with google
Hello to every one, it's really a good for me to pay a visit this website, it includes important Information.
My page - how can i refinance my home with bad credit
My web site - fha mortgages bad credit
Hi i am kavin, its my first occasion to commenting anywhere, when i read this post i thought i could also make comment due to this sensible article.
Here is my web site: kredite günstig
Great post. I was checking continuously this blog and I am impressed!
Extremely useful information specially the last part :)
I care for such information much. I was seeking this particular info
for a very long time. Thank you and best of luck.
my web-site - clickbank affiliates
Hi, I found your weblog on Google, and the spot appears very
interesting to me.
Here is my page - making money online is
Post a Comment