Thursday, August 19, 2010

New Brand Icons




Incorporating several first-time categories, the Sunday Times Generation Next 2010 survey revealed the brands currently held in high juvenile esteem – and offered some interesting insights into the relationship between youthful perception and popular demand.

Votes cast in the newly introduced Petrol Station category highlighted the value of an energetic, multi-offering convenience store to the forecourt operation. For the non-driving 8-13 year-old group of respondents, who voiced a clear preference for Engen, the winner has more to do with the perceived forecourt store offering than service levels in the fill-up bay. Besides the appeal of Engen’s busy marketing initiatives, the under-13’s were impressed with its colourful multi-brand bundle offering. For the in-betweeners in the independently mobile19-22 age bracket, however, BP came up trumps.

Award winners aside, the forecourt sector remains one of the most vigorously contested, with frontrunner rivals Engen and BP going head to head in consumer rankings. Their respective convenience store investments point to a recognition of the potential profitability of a shopping space that is adequately flexible to give the customer what he wants, when he needs it, where he can reach it.

And the forecourt store’s drawing power isn’t limited to passer-by consumers - the survey showed the forecourt store also holds a strong presence in the overarching Grocery Store category, in which BP Express and Engen Quick Shop landed 9th and 10th positions respectively. This says something about the power of the forecourt store as a driver of brand recognition.

Winners in other categories included Pick n Pay (Grocery Stores), Nivea (Skincare Products), Nestlé Milo (Breakfast Cereals), Danone Yogi Sip (Dairy Drinks), and die-hard favourite in the Cold Drink category, Coca-Cola.

New Products

Denny’s new Soup of the Day will warm winter chills
In keeping with its brand promise, Denny continues to produce nutritious and convenient meals for consumers by launching its new Soup of the Day range, offering fresh and decadent soups that can generously feed a family. The new Soup of the Day range offers six delicious, heart warming new variants.
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New Safari Just Fruit range bursts with goodness, without the added sugar
SAFARI, the trusted name in dried fruit for generations, has recently launched their new JUST FRUIT snack range, which contains all the healthy goodness of fruit without added sugar. It’s got so much fruit, there’s no place for anything else.
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Cadbury Local ‘n Lekker: The ‘best of the best’
Making its debut four years ago, Cadbury’s delicious Local ‘n Lekker limited edition chocolate range culminates in 2010 by celebrating with the return of three of the country’s most popular Local ‘n Lekker flavours plus one brand new flavour.
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Energise your ice cream sales this winter with the launch of 3 new products from Nestlé Ice Cream!
MILO has proven to be a hit with shoppers across all categories. MILO is the NUMBER 1 Chocolate Malt Beverage in the World. MILO cereal became the NUMBER 1 kids cereal in SA after less than a year on shelf. So, lift your game by stocking MILO ICE CREAM. Available in singles and multipack.
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